Part of my retention strategy included a celebration opportunity campaign. When clients overcame challenges or celebrated a ‘big win’ our team sent postcards with a personalized message from the team. Genuine touches like these increase customer retention and client LTV.

Recent White House Administration budget changes are having immense impact on nonprofits across the country. As our primary audience and client base at Firespring, I quickly launched a 3-part webinar series to make essential content and industry connections available.

Creating segmented email journeys, utilizing SMS for lead capture and re-engagement, leveraging in-app communication to capture user feedback and promote cross sell opportunities. I see every operational email as an opportunity to connect with my audience and increase customer loyalty.

During a time when most brands went quiet, I saw an opportunity to stand tall. The #love campaign is a re-statement of Firespring’s values. I led the strategic planning, collaboration, and launch of several products and community appearances to promote business and create brand affinity.